How Sector Growth Extends Its HubSpot Expertise with Commercient

Many of Sector Growth's clients came to HubSpot from a starting point of spreadsheets, legal pads, or disconnected legacy tools, with little to no CRM experience. As those clients grew and adopted HubSpot for sales, marketing, and service, a new gap emerged: their operational and financial data still lived in separate ERP systems, disconnected from the CRM their teams worked out of every day.

This created two problems at once. Sales and marketing teams could not see external order or account data inside HubSpot without manually checking another system, and there was no reliable way to hand information back to the ERP once a sale or order was created in HubSpot. For manufacturing clients in particular, this handoff between CRM and ERP was a recurring bottleneck that Sector Growth's team, while technically strong, did not specialize in solving on their own.

Rather than build custom integration work outside their core HubSpot expertise, Sector Growth brought in Commercient to handle the connection between clients' ERP systems and HubSpot. This let Sector Growth stay focused on what they do best, onboarding and building out the HubSpot ecosystem, while relying on a partner for the ERP side of the equation, including systems like Sage 300.

In practice, this means clients get centralized reporting and automation built on data pulled from their ERP directly into HubSpot, and a clean handoff of order and sales data back out to the ERP once a deal closes. For clients that Sector Growth has onboarded and handed off, Commercient has continued supporting the integration as the relationship matures, giving those clients a dedicated resource for keeping ERP and CRM data connected long after the initial HubSpot rollout.

Sector Growth's clients get the unified view they were looking for: sales and marketing teams can see external ERP data without leaving HubSpot, and automations can trigger off information that originates in another system entirely. For manufacturing clients specifically, the ability to push a completed sale or order back to the ERP closes the loop that used to require manual work outside the CRM.

For Sector Growth, partnering with Commercient means they can offer clients a complete solution without stretching their own technical team into ERP integration work that sits outside their specialty. It has let them hand off clients with confidence that the ERP-to-HubSpot connection will continue to be supported well after the initial engagement.