---
title: 'AFAS Software + Adobe Marketo Engage'
url: 'https://www.staging38.commercient.com/product/afas-software-adobe-marketo-engage/'
date: '2026-06-19T09:56:34-04:00'
modified: '2026-06-19T09:56:34-04:00'
author: 'Aaron Torres'
excerpt: 'Commercient SYNC connects AFAS Software to Adobe Marketo Engage, giving your team access to AFAS Software data directly within Adobe Marketo Engage. No complex coding required.'
featured_image: 'https://www.staging38.commercient.com/wp-content/uploads/2026/06/Commercient-Product-Image.webp'
language: en-US
post_type: product
woocommerce:
  price: '0 USD'
  stock_status: instock
  attributes: { Product: SYNC }
---

Commercient connects AFAS Software and Adobe Marketo Engage, enabling customer and contact data to flow between the ERP and marketing platform. This reduces data lag between ERP customer activity and marketing campaigns, helping teams act on current purchase behaviour.

## What syncs

- Update Adobe Marketo Engage Contact Status from AFAS Software Customer Activity
- Sync AFAS Software Invoices Data to Adobe Marketo Engage for Spend-Based Segmentation
- Connect AFAS Software Price Lists to Adobe Marketo Engage Promotional Workflows
- Export AFAS Software New Accounts to Adobe Marketo Engage as Contact Records
- Sync AFAS Software Customers to Adobe Marketo Engage Contact Records
- Update Adobe Marketo Engage Contact Lists from AFAS Software Customers

## Why Commercient

### Forecast vs actuals reporting

Connect AFAS Software actuals to Adobe Marketo Engage planning models so finance teams can compare budget, forecast and actual performance in one analytical environment.

### Customer acquisition and retention analytics

Sync AFAS Software new customer, repeat order and churn data to Adobe Marketo Engage so teams can track acquisition trends, retention rates and account growth over time.

### Cash flow and liquidity reporting

Connect AFAS Software Payments and accounts receivable data to Adobe Marketo Engage so finance teams can track cash flow, project liquidity and manage working capital positions.

### Sales rep performance reporting

Sync AFAS Software Sales Orders and customer revenue by rep to Adobe Marketo Engage so sales managers can track individual and team performance against targets over any period.

## About AFAS Software

AFAS Software is an ERP and HR platform for mid-size organisations in the Netherlands and Belgium, covering financials, payroll, HR, project management and logistics.

## About Adobe Marketo Engage

Adobe Marketo Engage is a B2B marketing automation platform for enterprise marketers, managing lead nurturing, email campaigns, scoring, account-based marketing and analytics.

## Frequently asked questions

### How is the AFAS Software and Adobe Marketo Engage integration scoped and implemented?

Commercient scopes each integration based on the customer's AFAS Software and Adobe Marketo Engage configuration, the objects to be synced and the required sync direction. Timelines and supported objects are agreed during the scoping process.

### Can AFAS Software Invoices data sync to Adobe Marketo Engage?

Yes, Commercient can sync AFAS Software Invoices data to Adobe Marketo Engage when included in scope. Exact field mapping, sync frequency and object coverage are configured per project.

### Can new records created in Adobe Marketo Engage be imported into AFAS Software?

Commercient can support importing new records created in Adobe Marketo Engage into AFAS Software when included in the integration scope. Direction and object coverage depend on project configuration.

### What support does Commercient provide after go-live?

Commercient provides ongoing support for the AFAS Software and Adobe Marketo Engage integration after go-live. Support coverage and response times depend on the customer's support plan and service level agreement.

### What data can Commercient connect between AFAS Software and Adobe Marketo Engage?

Commercient can connect AFAS Software and Adobe Marketo Engage to sync data such as Customers, Items, Inventory, Sales Orders and Invoices. Supported objects and sync direction depend on the customer's system setup and project scope.