---
title: 'Lawson + HubSpot Marketing Hub'
url: 'https://www.staging38.commercient.com/product/lawson-hubspot-marketing-hub/'
date: '2026-06-19T10:37:31-04:00'
modified: '2026-06-29T07:26:19-04:00'
author: 'Aaron Torres'
excerpt: 'Commercient SYNC connects Lawson to HubSpot Marketing Hub, giving your team access to Lawson data directly within HubSpot Marketing Hub. No complex coding required.'
featured_image: 'https://www.staging38.commercient.com/wp-content/uploads/2026/06/Commercient-Product-Image.webp'
language: en-US
post_type: product
woocommerce:
  price: '0 USD'
  stock_status: instock
  attributes: { Product: SYNC }
---

Commercient connects Lawson and HubSpot Marketing Hub, giving sales teams access to ERP customer, order, invoice and inventory data from inside HubSpot Marketing Hub. When included in scope, the integration can also push HubSpot Marketing Hub Deals back to Lawson to trigger order fulfilment or invoicing workflows.

## What syncs

- Display Lawson Invoices in HubSpot Marketing Hub
- Access Lawson Items and Inventory from HubSpot Marketing Hub
- Export HubSpot Marketing Hub Deals as Lawson Sales Orders
- Sync Lawson Sales Orders and Status Updates to HubSpot Marketing Hub
- Update HubSpot Marketing Hub Contacts from Lawson Customer Contacts
- View Lawson Inventory in HubSpot Marketing Hub

## Why Commercient

### Territory and region alignment

Sync Lawson customer region and territory data to HubSpot Marketing Hub so account assignments, territory reports and sales coverage in the CRM reflect the ERP's customer classification.

### Customer contact sync

Sync Lawson Contacts to HubSpot Marketing Hub Contacts so both platforms share accurate individual contact information, phone numbers, email addresses and roles for each customer account.

### Customer account visibility

Connect Lawson Customers to HubSpot Marketing Hub Companies and Contacts so sales teams can view ERP customer data from inside the CRM and manage relationships with accurate account information.

### Sales order history

Sync Lawson Sales Orders, Invoices and Order History to HubSpot Marketing Hub so sales reps can review order status and customer purchase activity without leaving the CRM.

## About Lawson

Lawson is an ERP system for healthcare, retail and service industries, managing financials, supply chain, HR, procurement and operational data.

## About HubSpot Marketing Hub

HubSpot Marketing Hub is a marketing automation platform for managing email campaigns, landing pages, forms, lead nurturing, contact lists and marketing analytics.

## Frequently asked questions

### Can Lawson Customers sync into HubSpot Marketing Hub Companies and Contacts?

Yes, Commercient can sync Lawson Customers into HubSpot Marketing Hub as Companies and Contacts. This gives sales teams access to ERP account data from inside the CRM. Exact field mapping and sync frequency are configured per project.

### Can HubSpot Marketing Hub Deals be connected back to Lawson as Sales Orders?

Commercient can support connecting HubSpot Marketing Hub Deals back to Lawson as Sales Orders when included in the integration scope. This allows approved CRM deals to flow into ERP fulfilment workflows. Two-way sync capability depends on project configuration.

### How often does the Lawson and HubSpot Marketing Hub sync run?

Commercient typically runs on a scheduled sync, with frequency configurable based on business requirements. Near-real-time and scheduled batch options are available depending on system capabilities and project scope.

### Can sales reps see Lawson Invoices and Payments inside HubSpot Marketing Hub?

Yes, Commercient can surface Lawson Invoices and Payments data inside HubSpot Marketing Hub so sales reps can review account financial status without leaving the CRM. Exact field display depends on project configuration.

### Can Lawson Items and Inventory be accessed from HubSpot Marketing Hub?

Yes, Commercient can sync Lawson Items and Inventory to HubSpot Marketing Hub so sales teams can check product availability and pricing from inside the CRM. Supported objects and sync direction depend on project scope.