---
title: 'Lawson + HubSpot Sales Hub'
url: 'https://www.staging38.commercient.com/product/lawson-hubspot-sales-hub/'
date: '2026-06-19T10:37:32-04:00'
modified: '2026-06-29T07:26:19-04:00'
author: 'Aaron Torres'
excerpt: 'Commercient SYNC connects Lawson to HubSpot Sales Hub, giving your team access to Lawson data directly within HubSpot Sales Hub. No complex coding required.'
featured_image: 'https://www.staging38.commercient.com/wp-content/uploads/2026/06/Commercient-Product-Image.webp'
language: en-US
post_type: product
woocommerce:
  price: '0 USD'
  stock_status: instock
  attributes: { Product: SYNC }
---

Commercient connects Lawson and HubSpot Sales Hub, giving sales teams access to ERP customer, order, invoice and inventory data from inside HubSpot Sales Hub. Sales reps can view Lawson Invoices, Sales Orders and Inventory from inside HubSpot Sales Hub to support more informed customer conversations.

## What syncs

- Sync Lawson Customers to HubSpot Sales Hub Companies
- Display Lawson Invoices in HubSpot Sales Hub
- Access Lawson Items and Inventory from HubSpot Sales Hub
- Export HubSpot Sales Hub Deals as Lawson Sales Orders
- Sync Lawson Sales Orders and Status Updates to HubSpot Sales Hub
- Update HubSpot Sales Hub Contacts from Lawson Customer Contacts

## Why Commercient

### Forecast and pipeline accuracy

Align HubSpot Sales Hub deal values and expected close dates with Lawson order and revenue data to give sales managers more accurate pipeline reporting and revenue forecasts.

### Credit and order limit visibility

Sync Lawson customer credit status and order limits to HubSpot Sales Hub so sales reps know a customer's account standing before quoting or accepting new orders.

### Sales rep account management

Connect Lawson Customers account assignments to HubSpot Sales Hub Companies so sales reps in the CRM always see the accounts they own, with full ERP order and financial context.

### Upsell and cross-sell visibility

Access Lawson purchase history and product usage data in HubSpot Sales Hub so sales teams can identify upsell and cross-sell opportunities based on what customers have previously ordered.

## About Lawson

Lawson is an ERP system for healthcare, retail and service industries, managing financials, supply chain, HR, procurement and operational data.

## About HubSpot Sales Hub

HubSpot Sales Hub helps sales teams manage contacts, companies, deals, pipelines and customer communication in one CRM platform.

## Frequently asked questions

### What data can Commercient connect between Lawson and HubSpot Sales Hub?

Commercient can synchronise key Lawson ERP data with HubSpot Sales Hub, such as Customers, Contacts, Items, Inventory, Sales Orders, Invoices and Payments. Supported objects and sync direction depend on the customer's system setup and project scope.

### Can Lawson Customers sync into HubSpot Sales Hub Companies and Contacts?

Yes, Commercient can sync Lawson Customers into HubSpot Sales Hub as Companies and Contacts. This gives sales teams access to ERP account data from inside the CRM. Exact field mapping and sync frequency are configured per project.

### Can HubSpot Sales Hub Deals be connected back to Lawson as Sales Orders?

Commercient can support connecting HubSpot Sales Hub Deals back to Lawson as Sales Orders when included in the integration scope. This allows approved CRM deals to flow into ERP fulfilment workflows. Two-way sync capability depends on project configuration.

### How often does the Lawson and HubSpot Sales Hub sync run?

Commercient typically runs on a scheduled sync, with frequency configurable based on business requirements. Near-real-time and scheduled batch options are available depending on system capabilities and project scope.

### Can sales reps see Lawson Invoices and Payments inside HubSpot Sales Hub?

Yes, Commercient can surface Lawson Invoices and Payments data inside HubSpot Sales Hub so sales reps can review account financial status without leaving the CRM. Exact field display depends on project configuration.