---
title: 'Lawson + Smartlead'
url: 'https://www.staging38.commercient.com/product/lawson-smartlead/'
date: '2026-06-19T10:38:02-04:00'
modified: '2026-06-19T10:38:03-04:00'
author: 'Aaron Torres'
excerpt: 'Commercient SYNC connects Lawson to Smartlead, giving your team access to Lawson data directly within Smartlead. No complex coding required.'
featured_image: 'https://www.staging38.commercient.com/wp-content/uploads/2026/06/Commercient-Product-Image.webp'
language: en-US
post_type: product
woocommerce:
  price: '0 USD'
  stock_status: instock
  attributes: { Product: SYNC }
---

Commercient connects Lawson and Smartlead, enabling customer and contact data to flow between the ERP and marketing platform. The integration can support syncing Lawson customer segments to Smartlead lists based on purchase history, account type or region.

## What syncs

- Sync Lawson Invoices Data to Smartlead for Spend-Based Segmentation
- Connect Lawson Price Lists to Smartlead Promotional Workflows
- Export Lawson New Accounts to Smartlead as Contact Records
- Sync Lawson Customers to Smartlead Contact Records
- Update Smartlead Contact Lists from Lawson Customers
- Sync Lawson Purchase History to Smartlead for Segmentation

## Why Commercient

### Customer acquisition and retention analytics

Sync Lawson new customer, repeat order and churn data to Smartlead so teams can track acquisition trends, retention rates and account growth over time.

### Cash flow and liquidity reporting

Connect Lawson Payments and accounts receivable data to Smartlead so finance teams can track cash flow, project liquidity and manage working capital positions.

### Sales rep performance reporting

Sync Lawson Sales Orders and customer revenue by rep to Smartlead so sales managers can track individual and team performance against targets over any period.

### Financial data reporting

Sync Lawson general ledger, Invoices and Payments data to Smartlead so finance teams can build period-end reports and dashboards from current ERP records.

## About Lawson

Lawson is an ERP system for healthcare, retail and service industries, managing financials, supply chain, HR, procurement and operational data.

## About Smartlead

Smartlead is a cold email outreach and sales automation platform for sales teams, managing email campaigns, leads, inbox rotation, follow-up sequences and deliverability.

## Frequently asked questions

### Can Lawson Invoices data sync to Smartlead?

Yes, Commercient can sync Lawson Invoices data to Smartlead when included in scope. Exact field mapping, sync frequency and object coverage are configured per project.

### Can new records created in Smartlead be imported into Lawson?

Commercient can support importing new records created in Smartlead into Lawson when included in the integration scope. Direction and object coverage depend on project configuration.

### What support does Commercient provide after go-live?

Commercient provides ongoing support for the Lawson and Smartlead integration after go-live. Support coverage and response times depend on the customer's support plan and service level agreement.

### What data can Commercient connect between Lawson and Smartlead?

Commercient can connect Lawson and Smartlead to sync data such as Customers, Items, Inventory, Sales Orders and Invoices. Supported objects and sync direction depend on the customer's system setup and project scope.

### Can Lawson Customers sync to Smartlead automatically?

Yes, Commercient can sync Lawson Customers to Smartlead so both platforms share consistent account data. Exact field mapping and sync frequency are configured per project.