---
title: 'MYOB Exo + Smartlead'
url: 'https://www.staging38.commercient.com/product/myob-exo-smartlead/'
date: '2026-06-19T10:41:50-04:00'
modified: '2026-06-19T10:41:51-04:00'
author: 'Aaron Torres'
excerpt: 'Commercient SYNC connects MYOB Exo to Smartlead, giving your team access to MYOB Exo data directly within Smartlead. No complex coding required.'
featured_image: 'https://www.staging38.commercient.com/wp-content/uploads/2026/06/Commercient-Product-Image.webp'
language: en-US
post_type: product
woocommerce:
  price: '0 USD'
  stock_status: instock
  attributes: { Product: SYNC }
---

Commercient connects MYOB Exo and Smartlead, enabling customer and contact data to flow between the ERP and marketing platform. With MYOB Exo data feeding Smartlead, campaign lists reflect actual buying customers rather than manually maintained contact data.

## What syncs

- Import Smartlead Campaign Responses into MYOB Exo
- Update Smartlead Contact Status from MYOB Exo Customer Activity
- Sync MYOB Exo Sales Invoices Data to Smartlead for Spend-Based Segmentation
- Connect MYOB Exo Price Groups to Smartlead Promotional Workflows
- Export MYOB Exo New Accounts to Smartlead as Contact Records
- Sync MYOB Exo Debtors to Smartlead Contact Records

## Why Commercient

### Vendor and spend analysis

Export MYOB Exo Creditors and Purchase Orders spend data to Smartlead so procurement and finance teams can analyse supplier costs, category spend and compliance.

### Forecast vs actuals reporting

Connect MYOB Exo actuals to Smartlead planning models so finance teams can compare budget, forecast and actual performance in one analytical environment.

### Customer acquisition and retention analytics

Sync MYOB Exo new customer, repeat order and churn data to Smartlead so teams can track acquisition trends, retention rates and account growth over time.

### Cash flow and liquidity reporting

Connect MYOB Exo Customer Receipts and accounts receivable data to Smartlead so finance teams can track cash flow, project liquidity and manage working capital positions.

## About MYOB Exo

MYOB Exo is an ERP solution for mid-size Australian and New Zealand businesses, managing financials, inventory, purchasing, manufacturing and payroll.

## About Smartlead

Smartlead is a cold email outreach and sales automation platform for sales teams, managing email campaigns, leads, inbox rotation, follow-up sequences and deliverability.

## Frequently asked questions

### Can MYOB Exo Creditors and Purchase Orders sync to Smartlead?

Commercient can support syncing MYOB Exo Creditors and Purchase Orders to Smartlead when relevant to the integration workflow. Exact capabilities depend on both systems and the project scope.

### How is the MYOB Exo and Smartlead integration scoped and implemented?

Commercient scopes each integration based on the customer's MYOB Exo and Smartlead configuration, the objects to be synced and the required sync direction. Timelines and supported objects are agreed during the scoping process.

### Can MYOB Exo Sales Invoices data sync to Smartlead?

Yes, Commercient can sync MYOB Exo Sales Invoices data to Smartlead when included in scope. Exact field mapping, sync frequency and object coverage are configured per project.

### Can new records created in Smartlead be imported into MYOB Exo?

Commercient can support importing new records created in Smartlead into MYOB Exo when included in the integration scope. Direction and object coverage depend on project configuration.

### What support does Commercient provide after go-live?

Commercient provides ongoing support for the MYOB Exo and Smartlead integration after go-live. Support coverage and response times depend on the customer's support plan and service level agreement.