---
title: 'Outplay + Smartlead'
url: 'https://www.staging38.commercient.com/product/outplay-smartlead/'
date: '2026-06-19T10:45:45-04:00'
modified: '2026-06-19T10:45:45-04:00'
author: 'Aaron Torres'
excerpt: 'Commercient SYNC connects Outplay to Smartlead, giving your team access to Outplay data directly within Smartlead. No complex coding required.'
featured_image: 'https://www.staging38.commercient.com/wp-content/uploads/2026/06/Commercient-Product-Image.webp'
language: en-US
post_type: product
woocommerce:
  price: '0 USD'
  stock_status: instock
  attributes: { Product: SYNC }
---

Commercient connects Outplay and Smartlead, enabling customer and contact data to flow between the ERP and marketing platform. Contact lists in Smartlead stay current when Outplay customer records are created, updated or closed.

## What syncs

- Sync Outplay Purchase History to Smartlead for Segmentation
- Import Smartlead New Contacts into Outplay Customers
- Sync Outplay Items to Smartlead for Campaign Use
- Connect Outplay Sales Orders Data to Smartlead Customer Segments
- Sync Outplay Customer Regions and Segments to Smartlead
- Import Smartlead Campaign Responses into Outplay

## Why Commercient

### Customer data insights

Connect Outplay Customers and purchase history to Smartlead so marketing and sales teams can segment and analyse customer behaviour and purchasing patterns.

### Operational performance reporting

Bring Outplay Inventory, Purchase Orders and fulfilment data into Smartlead to support broader supply chain and operations performance dashboards.

### Inventory and supply chain reporting

Sync Outplay Inventory and Items data to Smartlead so operations teams can monitor stock turns, days of supply and replenishment performance.

### Margin and profitability analysis

Connect Outplay cost and pricing data to Smartlead so finance teams can model product margins, customer profitability and segment-level revenue performance.

## About Outplay

Outplay is a sales engagement platform for outbound sales teams, managing multi-channel outreach sequences, calls, emails, tasks and prospect engagement.

## About Smartlead

Smartlead is a cold email outreach and sales automation platform for sales teams, managing email campaigns, leads, inbox rotation, follow-up sequences and deliverability.

## Frequently asked questions

### Can data from Smartlead flow back into Outplay?

Commercient can support data flowing from Smartlead back into Outplay when included in the integration scope. Direction and object coverage depend on project configuration.

### How often does the Outplay and Smartlead integration sync?

Commercient typically runs on a scheduled sync, with frequency configurable based on business requirements. Near-real-time options depend on system capabilities and project scope.

### Can Outplay Items and Inventory sync to Smartlead?

Yes, Commercient can sync Outplay Items and Inventory to Smartlead so product data and stock information are current in both systems. Exact mapping depends on project scope.

### Does Commercient support two-way sync between Outplay and Smartlead?

Commercient can support bidirectional sync between Outplay and Smartlead when configured. Exact two-way capabilities depend on the systems involved and the integration scope.

### Can Outplay Price Lists sync to Smartlead?

Commercient can sync Outplay Price Lists to Smartlead when included in scope. Exact pricing sync capabilities depend on how pricing is structured in Outplay and how Smartlead accepts pricing data.