---
title: 'Priority + HubSpot'
url: 'https://www.staging38.commercient.com/product/priority-hubspot/'
date: '2026-06-19T10:48:22-04:00'
modified: '2026-06-29T07:26:25-04:00'
author: 'Aaron Torres'
excerpt: 'Commercient SYNC connects Priority to HubSpot, giving your team access to Priority data directly within HubSpot. No complex coding required.'
featured_image: 'https://www.staging38.commercient.com/wp-content/uploads/2026/06/Commercient-Product-Image.webp'
language: en-US
post_type: product
woocommerce:
  price: '0 USD'
  stock_status: instock
  attributes: { Product: SYNC }
---

Commercient connects Priority and HubSpot, giving sales teams access to ERP customer, order, invoice and inventory data from inside HubSpot. The connection also allows HubSpot Deals to flow into Priority as Sales Orders when the CRM-to-ERP workflow is included in project scope.

## What syncs

- Access Priority Price Lists from Hubspot
- Sync Priority Credit Notes to Hubspot
- Import Hubspot Contacts as Priority Customer Contacts
- Connect Priority Quotes to Hubspot Deals
- Sync Priority Customers to Hubspot Companies
- Display Priority AR Invoices in Hubspot

## Why Commercient

### Sales rep account management

Connect Priority Customers account assignments to Hubspot Companies so sales reps in the CRM always see the accounts they own, with full ERP order and financial context.

### Upsell and cross-sell visibility

Access Priority purchase history and product usage data in Hubspot so sales teams can identify upsell and cross-sell opportunities based on what customers have previously ordered.

### Territory and region alignment

Sync Priority customer region and territory data to Hubspot so account assignments, territory reports and sales coverage in the CRM reflect the ERP's customer classification.

### Customer contact sync

Sync Priority Customer Contacts to Hubspot Contacts so both platforms share accurate individual contact information, phone numbers, email addresses and roles for each customer account.

## About Priority

Priority is an ERP system for mid-size businesses in manufacturing, distribution and services, managing financials, inventory, production, purchasing and CRM.

## About Hubspot

HubSpot is a CRM platform for managing marketing, sales and service activities, including contacts, companies, deals, campaigns, tickets and pipelines.

## Frequently asked questions

### Can Commercient support dashboards or reporting from Priority data in Hubspot?

Commercient can support surfacing Priority data inside Hubspot views so teams can build account-level reports using ERP financial and transactional data. Custom dashboards and automated alerts depend on the CRM platform and project scope.

### How is the Priority and Hubspot integration scoped and implemented?

Commercient scopes each integration project based on the customer's Priority and Hubspot configuration, the objects to be synced, and the required sync direction. Implementation timelines and supported objects are agreed during the scoping process.

### Can Priority Sales Orders history sync to Hubspot account records?

Yes, Commercient can sync Priority Sales Orders history to Hubspot Companies records so sales reps can review a customer's order activity, status and history from inside the CRM. Exact object mapping and frequency are configured per project.

### What happens if a customer already exists in both Priority and Hubspot?

Commercient handles duplicate customer matching during implementation using configurable matching criteria such as account name, email or customer code. The matching logic is agreed during the scoping and setup process to prevent duplicate records.

### What data can Commercient connect between Priority and Hubspot?

Commercient can synchronise key Priority ERP data with Hubspot, such as Customers, Customer Contacts, Parts, Inventory, Sales Orders, AR Invoices and Customer Payments. Supported objects and sync direction depend on the customer's system setup and project scope.