---
title: 'Priority + Nutshell'
url: 'https://www.staging38.commercient.com/product/priority-nutshell/'
date: '2026-06-19T10:48:28-04:00'
modified: '2026-06-19T10:48:28-04:00'
author: 'Aaron Torres'
excerpt: 'Commercient SYNC connects Priority to Nutshell, giving your team access to Priority data directly within Nutshell. No complex coding required.'
featured_image: 'https://www.staging38.commercient.com/wp-content/uploads/2026/06/Commercient-Product-Image.webp'
language: en-US
post_type: product
woocommerce:
  price: '0 USD'
  stock_status: instock
  attributes: { Product: SYNC }
---

Commercient connects Priority and Nutshell, giving sales teams access to ERP customer, order, invoice and inventory data from inside Nutshell. With ERP account data visible in Nutshell, sales managers can monitor outstanding invoices, recent orders and payment history alongside pipeline activity.

## What syncs

- Access Priority Parts and Inventory from Nutshell
- Export Nutshell Leads as Priority Sales Orders
- Sync Priority Sales Orders and Status Updates to Nutshell
- Update Nutshell Contacts from Priority Customer Contacts
- View Priority Inventory in Nutshell
- Sync Priority Customer Payments to Nutshell Account Records

## Why Commercient

### Sales rep account management

Connect Priority Customers account assignments to Nutshell Companies so sales reps in the CRM always see the accounts they own, with full ERP order and financial context.

### Upsell and cross-sell visibility

Access Priority purchase history and product usage data in Nutshell so sales teams can identify upsell and cross-sell opportunities based on what customers have previously ordered.

### Territory and region alignment

Sync Priority customer region and territory data to Nutshell so account assignments, territory reports and sales coverage in the CRM reflect the ERP's customer classification.

### Customer contact sync

Sync Priority Customer Contacts to Nutshell Contacts so both platforms share accurate individual contact information, phone numbers, email addresses and roles for each customer account.

## About Priority

Priority is an ERP system for mid-size businesses in manufacturing, distribution and services, managing financials, inventory, production, purchasing and CRM.

## About Nutshell

Nutshell is a CRM and email marketing platform for B2B sales teams, managing contacts, companies, leads, pipelines and sales reporting.

## Frequently asked questions

### Can Nutshell Leads be connected back to Priority as Sales Orders?

Commercient can support connecting Nutshell Leads back to Priority as Sales Orders when included in the integration scope. This allows approved CRM deals to flow into ERP fulfilment workflows. Two-way sync capability depends on project configuration.

### How often does the Priority and Nutshell sync run?

Commercient typically runs on a scheduled sync, with frequency configurable based on business requirements. Near-real-time and scheduled batch options are available depending on system capabilities and project scope.

### Can sales reps see Priority AR Invoices and Customer Payments inside Nutshell?

Yes, Commercient can surface Priority AR Invoices and Customer Payments data inside Nutshell so sales reps can review account financial status without leaving the CRM. Exact field display depends on project configuration.

### Can Priority Parts and Inventory be accessed from Nutshell?

Yes, Commercient can sync Priority Parts and Inventory to Nutshell so sales teams can check product availability and pricing from inside the CRM. Supported objects and sync direction depend on project scope.

### Does Commercient support two-way sync between Priority and Nutshell?

Commercient can support bidirectional sync between Priority and Nutshell, such as ERP-to-CRM customer data and CRM-to-ERP deal-to-order workflows. Two-way sync capability and object coverage depend on the systems involved and the integration scope.