---
title: 'Sage BusinessWorks + HubSpot Marketing Hub'
url: 'https://www.staging38.commercient.com/product/sage-businessworks-hubspot-marketing-hub/'
date: '2026-06-19T11:05:32-04:00'
modified: '2026-06-29T07:26:31-04:00'
author: 'Aaron Torres'
excerpt: 'Commercient SYNC connects Sage BusinessWorks to HubSpot Marketing Hub, giving your team access to Sage BusinessWorks data directly within HubSpot Marketing Hub. No complex coding required.'
featured_image: 'https://www.staging38.commercient.com/wp-content/uploads/2026/06/Commercient-Product-Image.webp'
language: en-US
post_type: product
woocommerce:
  price: '0 USD'
  stock_status: instock
  attributes: { Product: SYNC }
---

Commercient connects Sage BusinessWorks and HubSpot Marketing Hub, giving sales teams access to ERP customer, order, invoice and inventory data from inside HubSpot Marketing Hub. The connection gives account teams a unified view of customer financial history without leaving HubSpot Marketing Hub.

## What syncs

- Export HubSpot Marketing Hub Deals as Sage BusinessWorks Sales Orders
- Sync Sage BusinessWorks Sales Orders and Status Updates to HubSpot Marketing Hub
- Update HubSpot Marketing Hub Contacts from Sage BusinessWorks Customer Contacts
- View Sage BusinessWorks Inventory in HubSpot Marketing Hub
- Sync Sage BusinessWorks Cash Receipts to HubSpot Marketing Hub Account Records
- Access Sage BusinessWorks Price Lists from HubSpot Marketing Hub

## Why Commercient

### Upsell and cross-sell visibility

Access Sage BusinessWorks purchase history and product usage data in HubSpot Marketing Hub so sales teams can identify upsell and cross-sell opportunities based on what customers have previously ordered.

### Territory and region alignment

Sync Sage BusinessWorks customer region and territory data to HubSpot Marketing Hub so account assignments, territory reports and sales coverage in the CRM reflect the ERP's customer classification.

### Customer contact sync

Sync Sage BusinessWorks Contacts to HubSpot Marketing Hub Contacts so both platforms share accurate individual contact information, phone numbers, email addresses and roles for each customer account.

### Customer account visibility

Connect Sage BusinessWorks Customers to HubSpot Marketing Hub Companies and Contacts so sales teams can view ERP customer data from inside the CRM and manage relationships with accurate account information.

## About Sage BusinessWorks

Sage BusinessWorks is accounting software for small and medium businesses, managing general ledger, accounts payable, accounts receivable, payroll and inventory.

## About HubSpot Marketing Hub

HubSpot Marketing Hub is a marketing automation platform for managing email campaigns, landing pages, forms, lead nurturing, contact lists and marketing analytics.

## Frequently asked questions

### How often does the Sage BusinessWorks and HubSpot Marketing Hub sync run?

Commercient typically runs on a scheduled sync, with frequency configurable based on business requirements. Near-real-time and scheduled batch options are available depending on system capabilities and project scope.

### Can sales reps see Sage BusinessWorks AR Invoices and Cash Receipts inside HubSpot Marketing Hub?

Yes, Commercient can surface Sage BusinessWorks AR Invoices and Cash Receipts data inside HubSpot Marketing Hub so sales reps can review account financial status without leaving the CRM. Exact field display depends on project configuration.

### Can Sage BusinessWorks Items and Inventory be accessed from HubSpot Marketing Hub?

Yes, Commercient can sync Sage BusinessWorks Items and Inventory to HubSpot Marketing Hub so sales teams can check product availability and pricing from inside the CRM. Supported objects and sync direction depend on project scope.

### Does Commercient support two-way sync between Sage BusinessWorks and HubSpot Marketing Hub?

Commercient can support bidirectional sync between Sage BusinessWorks and HubSpot Marketing Hub, such as ERP-to-CRM customer data and CRM-to-ERP deal-to-order workflows. Two-way sync capability and object coverage depend on the systems involved and the integration scope.

### Can Sage BusinessWorks Price Lists sync to HubSpot Marketing Hub for sales quoting?

Yes, Commercient can sync Sage BusinessWorks Price Lists to HubSpot Marketing Hub so sales reps have access to current pricing, discount tiers and customer-specific rates from inside the CRM. Exact mapping depends on project configuration.