---
title: 'SAP Business One (B1) + HubSpot Marketing Hub'
url: 'https://www.staging38.commercient.com/product/sap-business-one-b1-hubspot-marketing-hub/'
date: '2026-06-19T11:14:08-04:00'
modified: '2026-06-29T07:26:36-04:00'
author: 'Aaron Torres'
excerpt: 'Commercient SYNC connects SAP Business One (B1) to HubSpot Marketing Hub, giving your team access to SAP Business One (B1) data directly within HubSpot Marketing Hub. No complex coding required.'
featured_image: 'https://www.staging38.commercient.com/wp-content/uploads/2026/06/Commercient-Product-Image.webp'
language: en-US
post_type: product
woocommerce:
  price: '0 USD'
  stock_status: instock
  attributes: { Product: SYNC }
---

Commercient connects SAP Business One (B1) and HubSpot Marketing Hub, giving sales teams access to ERP customer, order, invoice and inventory data from inside HubSpot Marketing Hub. The integration supports customisable sync frequency and field mapping to match the specific needs of each sales team.

## What syncs

- Connect SAP Business One (B1) Quotations to HubSpot Marketing Hub Deals
- Sync SAP Business One (B1) Business Partners to HubSpot Marketing Hub Companies
- Display SAP Business One (B1) AR Invoices in HubSpot Marketing Hub
- Access SAP Business One (B1) Item Master Data and Item Quantities from HubSpot Marketing Hub
- Export HubSpot Marketing Hub Deals as SAP Business One (B1) Sales Orders
- Sync SAP Business One (B1) Sales Orders and Status Updates to HubSpot Marketing Hub

## Why Commercient

### Customer contact sync

Sync SAP Business One (B1) Contact Persons to HubSpot Marketing Hub Contacts so both platforms share accurate individual contact information, phone numbers, email addresses and roles for each customer account.

### Customer account visibility

Connect SAP Business One (B1) Business Partners to HubSpot Marketing Hub Companies and Contacts so sales teams can view ERP customer data from inside the CRM and manage relationships with accurate account information.

### Sales order history

Sync SAP Business One (B1) Sales Orders, AR Invoices and Order History to HubSpot Marketing Hub so sales reps can review order status and customer purchase activity without leaving the CRM.

### Product and inventory visibility

Access SAP Business One (B1) Item Master Data, Item Quantities and Price Lists from HubSpot Marketing Hub so sales teams can check product availability and provide accurate information to customers.

## About SAP Business One (B1)

SAP Business One is an ERP system for small and mid-size businesses, managing accounting, inventory, purchasing, sales, production and customer data.

## About HubSpot Marketing Hub

HubSpot Marketing Hub is a marketing automation platform for managing email campaigns, landing pages, forms, lead nurturing, contact lists and marketing analytics.

## Frequently asked questions

### What happens if a customer already exists in both SAP Business One (B1) and HubSpot Marketing Hub?

Commercient handles duplicate customer matching during implementation using configurable matching criteria such as account name, email or customer code. The matching logic is agreed during the scoping and setup process to prevent duplicate records.

### What data can Commercient connect between SAP Business One (B1) and HubSpot Marketing Hub?

Commercient can synchronise key SAP Business One (B1) ERP data with HubSpot Marketing Hub, such as Business Partners, Contact Persons, Item Master Data, Item Quantities, Sales Orders, AR Invoices and Incoming Payments. Supported objects and sync direction depend on the customer's system setup and project scope.

### Can SAP Business One (B1) Business Partners sync into HubSpot Marketing Hub Companies and Contacts?

Yes, Commercient can sync SAP Business One (B1) Business Partners into HubSpot Marketing Hub as Companies and Contacts. This gives sales teams access to ERP account data from inside the CRM. Exact field mapping and sync frequency are configured per project.

### Can HubSpot Marketing Hub Deals be connected back to SAP Business One (B1) as Sales Orders?

Commercient can support connecting HubSpot Marketing Hub Deals back to SAP Business One (B1) as Sales Orders when included in the integration scope. This allows approved CRM deals to flow into ERP fulfilment workflows. Two-way sync capability depends on project configuration.

### How often does the SAP Business One (B1) and HubSpot Marketing Hub sync run?

Commercient typically runs on a scheduled sync, with frequency configurable based on business requirements. Near-real-time and scheduled batch options are available depending on system capabilities and project scope.