---
title: 'SAP + HubSpot Marketing Hub'
url: 'https://www.staging38.commercient.com/product/sap-hubspot-marketing-hub/'
date: '2026-06-19T11:12:12-04:00'
modified: '2026-06-29T07:26:35-04:00'
author: 'Aaron Torres'
excerpt: 'Commercient SYNC connects SAP to HubSpot Marketing Hub, giving your team access to SAP data directly within HubSpot Marketing Hub. No complex coding required.'
featured_image: 'https://www.staging38.commercient.com/wp-content/uploads/2026/06/Commercient-Product-Image.webp'
language: en-US
post_type: product
woocommerce:
  price: '0 USD'
  stock_status: instock
  attributes: { Product: SYNC }
---

Commercient connects SAP and HubSpot Marketing Hub, giving sales teams access to ERP customer, order, invoice and inventory data from inside HubSpot Marketing Hub. This gives finance and sales teams shared visibility into account status, combining HubSpot Marketing Hub pipeline data with SAP transactional records.

## What syncs

- Import HubSpot Marketing Hub Contacts as SAP Customer Contacts
- Connect SAP Quotations to HubSpot Marketing Hub Deals
- Sync SAP Customer Master Records to HubSpot Marketing Hub Companies
- Display SAP Billing Documents in HubSpot Marketing Hub
- Access SAP Material Master Records and Stock Data from HubSpot Marketing Hub
- Export HubSpot Marketing Hub Deals as SAP Sales Orders

## Why Commercient

### New customer onboarding

Connect HubSpot Marketing Hub new Companies to SAP Customer Master Records so new customers created in the CRM are available in the ERP for billing, order processing and fulfilment.

### Pricing and discount visibility

Sync SAP Condition Records to HubSpot Marketing Hub so sales reps can reference current pricing, discount tiers and customer-specific rates from inside the CRM without ERP access.

### Forecast and pipeline accuracy

Align HubSpot Marketing Hub deal values and expected close dates with SAP order and revenue data to give sales managers more accurate pipeline reporting and revenue forecasts.

### Credit and order limit visibility

Sync SAP customer credit status and order limits to HubSpot Marketing Hub so sales reps know a customer's account standing before quoting or accepting new orders.

## About SAP

SAP is a global ERP platform for large and enterprise businesses, managing financials, supply chain, procurement, HR, manufacturing and business operations at scale.

## About HubSpot Marketing Hub

HubSpot Marketing Hub is a marketing automation platform for managing email campaigns, landing pages, forms, lead nurturing, contact lists and marketing analytics.

## Frequently asked questions

### Can SAP Sales Orders history sync to HubSpot Marketing Hub account records?

Yes, Commercient can sync SAP Sales Orders history to HubSpot Marketing Hub Companies records so sales reps can review a customer's order activity, status and history from inside the CRM. Exact object mapping and frequency are configured per project.

### What happens if a customer already exists in both SAP and HubSpot Marketing Hub?

Commercient handles duplicate customer matching during implementation using configurable matching criteria such as account name, email or customer code. The matching logic is agreed during the scoping and setup process to prevent duplicate records.

### What data can Commercient connect between SAP and HubSpot Marketing Hub?

Commercient can synchronise key SAP ERP data with HubSpot Marketing Hub, such as Customer Master Records, Contact Persons, Material Master Records, Stock Data, Sales Orders, Billing Documents and Incoming Payments. Supported objects and sync direction depend on the customer's system setup and project scope.

### Can SAP Customer Master Records sync into HubSpot Marketing Hub Companies and Contacts?

Yes, Commercient can sync SAP Customer Master Records into HubSpot Marketing Hub as Companies and Contacts. This gives sales teams access to ERP account data from inside the CRM. Exact field mapping and sync frequency are configured per project.

### Can HubSpot Marketing Hub Deals be connected back to SAP as Sales Orders?

Commercient can support connecting HubSpot Marketing Hub Deals back to SAP as Sales Orders when included in the integration scope. This allows approved CRM deals to flow into ERP fulfilment workflows. Two-way sync capability depends on project configuration.