---
title: 'Workday + HubSpot Marketing Hub'
url: 'https://www.staging38.commercient.com/product/workday-hubspot-marketing-hub/'
date: '2026-06-19T11:27:02-04:00'
modified: '2026-06-29T07:26:40-04:00'
author: 'Aaron Torres'
excerpt: 'Commercient SYNC connects Workday to HubSpot Marketing Hub, giving your team access to Workday data directly within HubSpot Marketing Hub. No complex coding required.'
featured_image: 'https://www.staging38.commercient.com/wp-content/uploads/2026/06/Commercient-Product-Image.webp'
language: en-US
post_type: product
woocommerce:
  price: '0 USD'
  stock_status: instock
  attributes: { Product: SYNC }
---

Commercient connects HubSpot Marketing Hub and Workday, syncing customer data and business records between the CRM and Workday. Both teams benefit from working with the same account and contact data, regardless of which platform they prefer.

## What syncs

- Sync HubSpot Marketing Hub Companies to Workday Account Records
- Connect Workday Activity Data to HubSpot Marketing Hub Pipelines
- Export HubSpot Marketing Hub Leads to Workday
- Import Workday Responses into HubSpot Marketing Hub Contacts
- Sync HubSpot Marketing Hub Tasks to Workday
- Connect HubSpot Marketing Hub Email Campaigns to Workday

## Why Commercient

### Lead and prospect management

Sync HubSpot Marketing Hub Leads and Contacts to Workday so lead data is available in both platforms for coordinated outreach and follow-up.

### Task and activity alignment

Connect HubSpot Marketing Hub Tasks and activities to Workday workflows so sales tasks and follow-ups are visible and managed in both systems.

### Campaign and outreach management

Sync HubSpot Marketing Hub Contacts segments to Workday for targeted campaigns and import campaign results back to the CRM for sales follow-up.

### New customer record creation

Import Workday new contacts and accounts into HubSpot Marketing Hub so new customers are available in the CRM for relationship management and pipeline tracking.

## About Workday

Workday is a cloud ERP and HCM platform for mid-size and enterprise organisations, managing finance, HR, payroll, talent management and business planning.

## About HubSpot Marketing Hub

HubSpot Marketing Hub is a marketing automation platform for managing email campaigns, landing pages, forms, lead nurturing, contact lists and marketing analytics.

## Frequently asked questions

### Does Commercient support two-way sync between HubSpot Marketing Hub and Workday?

Commercient can support bidirectional sync between HubSpot Marketing Hub and Workday when configured. Exact two-way capabilities depend on the systems involved and the integration scope.

### Can HubSpot Marketing Hub Companies data sync to Workday account records?

Yes, Commercient can sync HubSpot Marketing Hub Companies to Workday account records so customer data is consistent across both platforms. Exact mapping depends on project configuration.

### Can HubSpot Marketing Hub Deals stage or pipeline data connect to Workday?

Commercient can support syncing HubSpot Marketing Hub Deals data to Workday when included in scope. Exact deal-to-app capabilities depend on both platforms and project configuration.

### How is customer matching handled between HubSpot Marketing Hub and Workday?

Commercient handles customer matching between HubSpot Marketing Hub and Workday using configurable criteria such as email address or account name. Matching logic is agreed during scoping.

### Can new Workday records import into HubSpot Marketing Hub as Contacts or Leads?

Yes, Commercient can import new Workday records into HubSpot Marketing Hub as Contacts or Leads when included in scope. Exact capabilities depend on the systems and project configuration.