Let’s be real – integrations are a huge part of running a business. We need our systems to talk to each other! So the question becomes: how do you choose the right type of integration for your business needs? Well, here’s the deal: not all integrations are created equal. There are two big categories you’ll come across—native integrations and managed integrations. But how are they different, and which one should you go for? Let’s break it down.
What Are Native Integrations?
A native integration is created by the software provider to make it easier for you to use their platform alongside other tools. Think of it as a built-in feature that’s designed to help you get up and running without a hitch. For example, let’s say you’re using Zoho CRM and you want to integrate it with a platform like MailChimp. Zoho offers a native integration for connecting their system with Mailchimp. This means Zoho built the integration specifically to work within their ecosystem. It’s all about giving you accessibility and streamlining the user experience on their platform.
Native integrations are fantastic because they’re straightforward. They’re there to make sure the basics work and that you can connect your tools easily without much hassle. They’re created with the platform in mind, and the goal is to make things work smoothly for the majority of users. In many cases, they’re even free, or included in your subscription. They’re built to make things simpler and to help you get the most out of your core platform.
What About Managed Integrations?
Now, let’s talk about managed integrations. These are a little different—they’re created by third-party service providers who specialize in making sure systems talk to each other, like Commercient. Unlike native integrations that are tied to a single platform, managed integrations are designed to work across a wide range of systems, platforms, and business requirements. This means that managed integrations are typically much more robust and customizable because they aren’t limited to one ecosystem.
Here’s the big thing about managed integrations: they’re focused purely on integration. The company behind them isn’t juggling platform development and integration support—they’re experts on integrating different systems, and they dedicate all their resources to making sure that integration works seamlessly.
Think about it: if you’re integrating Zoho with something that’s not built by Zoho, like your ERP, you want a provider who knows both systems intimately. This is where a managed integration comes in. They’ll support not just one platform, but both—and they’re more flexible when it comes to custom requirements.
Managed Integrations Offer More Customization and Support
A managed integration can do things that a native integration might struggle with. Want custom fields (UDFs)? Need some special logic in the way your data flows between systems? Have unique business processes that need to be accounted for? Managed integrations are your best bet. Why? Because they’re designed to be more adaptable to your specific needs. Managed integrations often have more customization options and are built to accommodate unique requirements that go beyond the basic, out-of-the-box solutions.
Plus, managed integrations often come with ongoing support and long-term maintenance. The team behind the integration isn’t just leaving you high and dry after you’re set up—they’ll continue to monitor and update the integration, ensuring it works smoothly for the long haul.
The Cost Factor: Native vs. Managed Integrations
Native integrations are often free or included in the cost of the platform. They’re simple, quick to set up, and cover the basics. But here’s the catch—because they’re free, they’re often limited in features, flexibility, and ongoing support. If you just need a basic, out-of-the-box connection between two systems, a native integration can be a great fit. But if you have more complex needs, like the need for advanced filtering, custom workflows, or specific data processing rules, then you may find a native integration lacking.
Managed integrations, on the other hand, come with a cost. They typically charge on a SaaS model, and there may also be a setup fee. But this cost is usually justified by the added value you get in return—robust customization, ongoing support, and the expertise of integration specialists who ensure everything works smoothly across both platforms.
Which One is Right for You?
Here’s the deal: If your business needs are simple, and you’re just looking for a quick and easy way to connect a couple of systems, a native integration is perfect. It’ll save you time and money and get you set up fast. Think of it like the “plug-and-play” option for your business tech stack.
But if your business has more complex needs—maybe you’re dealing with multiple systems, need specific customizations, or require ongoing support—a managed integration is the way to go. These integrations give you more flexibility and ensure that everything is working exactly how you need it to.
Final Thoughts
The world of integrations can be confusing, but it all boils down to what your business needs. The good news? Whether you’re going native or managed, there’s an integration option out there to help your business run smoother and more efficiently.
So, next time you’re looking at integrations, take a step back and think about what your business truly requires. Is it the simplicity of a native integration, or the customization and support of a managed solution? Whatever you choose, you’ll be one step closer to streamlining your operations and making your business run like a well-oiled machine.
