Connect Outplay to SAP CRM
Align Outplay and SAP CRM on customer accounts, sales history and pricing data. Help sales reps close deals with better access to ERP product and financial information.
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SYNC data from Outplay to SAP CRM and back!
*Connection pairings may vary based on your platform specifications
Why Commercient?
With Commercient, you can integrate everything from basic data entry to on-premise or cloud-based end-to-end processes.
Forecast and pipeline accuracy
Align SAP CRM deal values and expected close dates with Outplay order and revenue data to give sales managers more accurate pipeline reporting and revenue forecasts.
Credit and order limit visibility
Sync Outplay customer credit status and order limits to SAP CRM so sales reps know a customer's account standing before quoting or accepting new orders.
Sales rep account management
Connect Outplay Customers account assignments to SAP CRM Accounts so sales reps in the CRM always see the accounts they own, with full ERP order and financial context.
Upsell and cross-sell visibility
Access Outplay purchase history and product usage data in SAP CRM so sales teams can identify upsell and cross-sell opportunities based on what customers have previously ordered.
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About Outplay
Outplay is a sales engagement platform for outbound sales teams, managing multi-channel outreach sequences, calls, emails, tasks and prospect engagement.
About SAP CRM
SAP CRM is a customer relationship management system for large enterprises, managing accounts, contacts, opportunities, marketing campaigns and customer service interactions.

Frequently asked questions (FAQs)
Commercient scopes each integration project based on the customer's Outplay and SAP CRM configuration, the objects to be synced, and the required sync direction. Implementation timelines and supported objects are agreed during the scoping process.
Yes, Commercient can sync Outplay Sales Orders history to SAP CRM Accounts records so sales reps can review a customer's order activity, status and history from inside the CRM. Exact object mapping and frequency are configured per project.
Commercient handles duplicate customer matching during implementation using configurable matching criteria such as account name, email or customer code. The matching logic is agreed during the scoping and setup process to prevent duplicate records.
Commercient can synchronise key Outplay ERP data with SAP CRM, such as Customers, Contacts, Items, Inventory, Sales Orders, Invoices and Payments. Supported objects and sync direction depend on the customer's system setup and project scope.
Yes, Commercient can sync Outplay Customers into SAP CRM as Accounts and Contacts. This gives sales teams access to ERP account data from inside the CRM. Exact field mapping and sync frequency are configured per project.








