Connect Visma to HubSpot Marketing Hub
Connect Visma and HubSpot Marketing Hub to keep customer, sales, order and invoice data aligned across your ERP and CRM. Give sales teams better visibility into the information they need to manage customer relationships and close deals.
The world’s most innovative companies run on Commercient
SYNC data from Visma to HubSpot Marketing Hub and back!
*Connection pairings may vary based on your platform specifications
Why Commercient?
With Commercient, you can integrate everything from basic data entry to on-premise or cloud-based end-to-end processes.
Forecast and pipeline accuracy
Align HubSpot Marketing Hub deal values and expected close dates with Visma order and revenue data to give sales managers more accurate pipeline reporting and revenue forecasts.
Credit and order limit visibility
Sync Visma customer credit status and order limits to HubSpot Marketing Hub so sales reps know a customer's account standing before quoting or accepting new orders.
Sales rep account management
Connect Visma Customers account assignments to HubSpot Marketing Hub Companies so sales reps in the CRM always see the accounts they own, with full ERP order and financial context.
Upsell and cross-sell visibility
Access Visma purchase history and product usage data in HubSpot Marketing Hub so sales teams can identify upsell and cross-sell opportunities based on what customers have previously ordered.
Trusted by teams from Fortune 500s to startups
See why more customers are choosing Commercient than any other solution
The sales team doesn’t have to constantly email finance to get the answers they need. It’s right there in the CRM. Working with Commercient was refreshing: they followed the timeline and delivered on schedule.
Edward Rochford
CEO of Ascent
Ownership has improved visibility of sales and customers, thanks to Commercient SYNC.
Ed Haniffa
Derlea Brand Foods
Commercient helps us save time, improve efficiency, avoid potential errors, and removing manual order entry. If we get 50 orders or more a day, it's difficult and time consuming to do that manually.
John Le
Northern Feather Canada
Make work flow with Commercient agents
Level up your Visma to HubSpot Marketing Hub integration with Agentic AI. Securely extract, summarize, and transform your integration data.
About Visma
Visma is an ERP and accounting software provider for Nordic businesses, managing financials, payroll, HR, inventory, purchasing and business reporting.
About HubSpot Marketing Hub
HubSpot Marketing Hub is a marketing automation platform for managing email campaigns, landing pages, forms, lead nurturing, contact lists and marketing analytics.
Nick N.
4 months ago
We have been working with Commercient for over four years now and whilst initial set up was slow as we have limited resources and IT infrastructure, since implementation, it has been a breeze. Successfully passing information through from our ERP to CRM and back again. It helps our Finance team provide a better service with more connected data every day. For what they do, I don't believe there is a better option on the market. Thanks to the team, your work is very much appreciated!
Mark R.
4 months ago
Commercient has been incredibly valuable in connecting our ERP to our CRM, a process we our technical team didn't have the capacity to handle ourselves at the time. Throughout our project, every member of the Commercient team was extremely supportive and went the extra mile to assist us. I recommend Commercient to anyone looking for a solution to streamline certain business processes.
Arturo V.
4 months ago
It has been an amazing partnership so far.
Andrew K.
4 months ago
Spent years trying to make it connect Sage + Zoho, worked for a few months and never again, finally gave up and they still made us pay out the term. Now using JobRouter and much better support and service
John L.
5 months ago
Our order entry process needed a boost in efficiency and a reduction in manual entry errors, and Commercient delivered by setting up a synchronization system between our Shopify platform and our Syspro ERP system. The Commercient team, especially Ellen, Beatriz, Pranay, and Diego, were incredibly helpful throughout the process. I would recommend Commercient to anyone because they are able to familiarize themselves with your systems and synchronize them seamlessly, showing great patience and expertise throughout the process.
Kepler E.
5 months ago
We needed a solution to link our ERP system with our CRM for real-time syncing of opportunities and sales orders, and Commercient proved to be the perfect fit. Vicky from the team truly stood out, guiding us expertly through the setup and onboarding process. I would recommend Commercient for their reasonable pricing and the extensive customizations they offer to meet specific needs.
Jonathan S.
6 months ago
Commercient SYNC is a critical part of our business infrastructure. We utilize the product to bi-directionally sync our CRM and ERP systems together to create a seamless data environment for our users. The product is very reliable, and the support team is responsive.
Eric C.
6 months ago
Our goal was to connect and integrate our CRM with our ERP, and Commercient made this a seamless process. Their service and support team were responsive and always ready to assist during the entire integration process and beyond. I would recommend Commercient because their sync works superbly, providing an essential function that ensures our CRM has the necessary data our sales team needs.
Shepherd Specialty P.
8 months ago
As a customer, I found Commercient to be a valuable tool for synchronizing our accounting system, Sage, with Salesforce objects. This feature has significantly streamlined our workflow by eliminating the need for manual entry of pricing details, which has notably increased our productivity by 32% across all teams at Shepherd. I would like to especially acknowledge the commendable support we received from Beatríz González, who was consistently helpful throughout our project. While there can be challenges in the initial stages of implementation, the overall business growth and team dynamic improvements we've seen with Commercient make it a worthwhile choice for any company seeking to enhance their operations.
Frequently asked questions (FAQs)
Commercient can synchronise key Visma ERP data with HubSpot Marketing Hub, such as Customers, Contacts, Items, Inventory, Sales Orders, Invoices and Payments. Supported objects and sync direction depend on the customer's system setup and project scope.
Yes, Commercient can sync Visma Customers into HubSpot Marketing Hub as Companies and Contacts. This gives sales teams access to ERP account data from inside the CRM. Exact field mapping and sync frequency are configured per project.
Commercient can support connecting HubSpot Marketing Hub Deals back to Visma as Sales Orders when included in the integration scope. This allows approved CRM deals to flow into ERP fulfilment workflows. Two-way sync capability depends on project configuration.
Commercient typically runs on a scheduled sync, with frequency configurable based on business requirements. Near-real-time and scheduled batch options are available depending on system capabilities and project scope.
Yes, Commercient can surface Visma Invoices and Payments data inside HubSpot Marketing Hub so sales reps can review account financial status without leaving the CRM. Exact field display depends on project configuration.
