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Ramco Innovations industrial automation distribution

Ramco Innovations

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Technology wows us in ways we didn’t think possible before. With everything it can do to simplify our lives, and with the way it has advanced in the last 20 years or so. It’s funny how quickly things can change. We still remember growing up with dial-up-internet and the ever-present yell of, “Get off AOL, I need to make a phone call!” Our streaming consisted of getting a VHS or DVD at a Blockbuster. Now everything is available from the comfort of our homes. 

We don’t have to do all the heavy lifting because there is technology and machines that can do it for us. But who makes sure those machines are top of the line in terms of care and innovation? That’s where companies like Ramco Innovations come in. Ramco was founded back in 1962 within the home of Tom and Marj Ramsey in Des Moines, Iowa. What started as a small company has grown exponentially over the years — just like technology itself. 

Nowadays Ramco Innovations is a leader in terms of industrial automation distribution. They have been at the top of the game for 50 years, and are well-known for being premiere high-tech solution experts. They come with a highly trained team of engineers that, in order to do right by the company’s name, are committed to serving their customers’ needs and expectations through innovative solutions. These include top-notch customer service and superior technical support.

However, they needed assistance with their own systems. After all, how can you help your customers if there isn’t easy access to important data when it’s needed? It was necessary to upgrade their previous CRM, so they implemented the Zoho CRM Plus Package, which also includes Zoho Analytics, Campaigns, and Social.

“Our primary goal was to manage customer information and implement more targeted marketing,” explained Shelby Jensen, Customer Success Manager at Ramco. “We plan on rolling it out to the Sales team to manage our leads and sales pipeline.

Still, something was missing. Extensive research and a personal recommendation brought them to Commercient, whose SYNC is the #1 data integration for sales and marketing. The solution was perfect for them to connect their Epicor P21 and Zoho CRM data. 

And they flourished. 

Thanks to Commercient SYNC, both the marketing and the business development teams could finally access the necessary data from Epicor P21 right in Zoho CRM. This includes customer information, accounting records, multiple ship-to addresses, sales orders, invoicing, serial numbers, item master, inventory, quote header, details and so much more. It’s a life-changer for their business.

“We will be able to open Zoho CRM, and thanks to SYNC, we’ll view what items we have in stock, what the sales are for that day,” explained Shelby Jensen.

“Once we roll it out to our sales team, we anticipate it will help with adoption of Zoho. We can use the SYNC’d Epicor P21 data with other Zoho apps, such as Campaigns. We’ve been able to segment our audience using the information from P21, which has made targeted marketing a reality for us.”

Ramco Innovations is a top-tier business, and represents only world-class products in an ethical manner, with the highest level of integrity and technical expertise. And now with Commercient and Zoho working side-by-side, Ramco can streamline their processes and keep succeeding.  
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